X Thinking®: The Transformation of Value – From Products to Services to eXperiences
Dr Michael T Lai
NYC | 22:00 - 00:00 (GMT-4)
LDN | 03:00 - 05:00 (GMT+1)
In order for brands to compete in this age of the experience economy, they need to begin practicing eXperience Thinking or what we call “X Thinking.”
With the rise of the new modern consumer, new needs are disrupting the status quo in traditional industries. The technological revolution over the past two decades have fundamentally changed the relationship between consumers and brands.
X Thinking will help brands upgrade and transform the value they deliver to customers from products to services to eXperiences in order to sustain a competitive advantage.
Duration: 2 hours workshop
Language: The workshop will be conducted in English
Format: Remote Workshop through video conferencing
Target Audience: Decision-makers and managers for customer experience related departments (branding, marketing, digital, social, sales, product, etc.). No design background needed.
Group Size: 20 participants
Takeaways: In this workshop, participants will learn about
- why experiences and X Thinking are important today,
- how to transform the value brands deliver to customers from products to services to experiences, and
- the differences and benefits between services and experiences.
Regular price: HKD 1,200
Early Bird 40% off discount code: KODW21